Because I was convinced of it as a great platform for companies to connect directly with their customers, offering an added value like unique content, inspiring stories, and tailored campaigns that enable creativity and lead to a win-win-situation – both for the brand and the Instagram community!"
I started freelancing to prove this.Read what happened so far.
For Star Alliance, Lufthansa and Marriott, I went on an around the world trip and visited Budapest, Singapore, Seoul, Chicago, Toronto and Buenos Aires to create content and promote intercontinental traveling: www.staralliance.com/en/michael-schulz
I shot Porsche for Sleek Magazine editorial and social media.
I created the Instagram photo contest #makebikeportraits for Levi's, one of the most successful brand photo contests on Instagram – mentioned as best practice by several marketing publications. The campaign hashtag #makebikeportraits is still being used and counts over 20,000 tagged photos so far.
For Levi's, I executed the first #levisinstameet in Amsterdam: Take a look at the stunning results and quality of photos that were created.
I consulted Huawei and created the photo contest #veränderedeineperspektive including Germany's leading art and design blog iGNANT.
I worked for Lufthansa and Mercedes Benz and shot content in California.
For Moët Hennessy, I created and executed the empty department store instameet at Germany's iconic KaDeWe.
For the global Generator Hostels Group, I created several events in European cities like Copenhagen or Berlin and invented the popular hashtag #whileinbetween, which was officially honored by Instagram as best practice for business: https://business.instagram.com/inspiration/→ Read the full case study (PDF)
I travelled to Tokyo for Sony to promote their Alpha camera models together with a group of fellow photographers.
I shot the new Bentayga SUV for Bentley in Palm Springs, California.
I did a photo journey video and shoot the new Q30 car for Infiniti.
I created content and photos for Mercedes and Michelin: Example Posting.
I created Cinemagraphs for Huawei and other clients, see my portfolio at flixel.com/berlinstagram.
I travelled by train through Austria to create content for Austrian Railway ÖBB.
I traveled to Istanbul to create content for Turkish Airlines.
For Aeroflot I went to Manchester with some fellow Instagrammers to take photos and create stories around their sponsorship for Manchester United.
With a group of fellow photographers, I shot a photo series of the new space of Bocci Design
For airberlin I shot a photo series, promoted and co-hosted the #airtramp event.
I consulted Deutsche Bahn in terms of influencer selection, activation and storytelling: Example posting. The submissions for their photo contest #missionbahnhof grew massively after I involved 20 German Instagrammers.
I shot the urban originals campaign for smart.
I did the concept, activation and photo shooting for Adidas' Tubular sneaker model
I shot the NMD Sneaker model for Adidas.
I shot and promoted Düsseldorf's new subway line.
I shot the iconic Dreischeibenhaus and Phoenix Restaurant in Düsseldorf.
I photographed Berlin locations for the October print issue of Condé Nast Traveller.
I shot cinemagraph movie clips for Sennheiser.
I shot a photo series for VIU in collaboration with Stylemag.
I did the activation and I am part of the jury for a photo contest of Berlin's most renowned photo exhibition place C/O Berlin.
I did a photo coverage of the Absolut Art Award in Stockholm.
I created content for Courtyard Marriot Hotels in two seperate campaigns.
I created designs for a Casetify campaign.
I shot photos for Uber.
I travelled to Barcelona for Samsonite to create a story and do product shots.
For Contiki I accompanied a travel trip through Vietnam and took over their account. See the photos here.
I travelled to Canada for exploreCanada, to Tajikistan and Dubai for Starwood Hotels, visited Mauritius for Lux Resorts, road tripped through Utah for America Unlimited, visited and created content for the official tourism agencies of Copenhagen, Bologna, Zurich, Saxony and Vienna.→ See my photo gallery of travels (to be updated)
Germany's leading Marketing Magazine W&V named me as top Instagrammer from Germany to know in terms of Instagram marketing. Adweek published an article about me. My Instagram account Berlinstagram was featured among the top European accounts by Mashable.
I worked with other brands like Converse, Universal, Spotify, Kodak, Sony, Germanwings, The Guardian, Europcar, Samsung, Sennheiser, Beck's, Nissan and Goodyear.
Amount of social media followers as from May 2016: Instagram 465k, Facebook 57k, Twitter 4k, Snapchat 2k.
Being on Instagram since the launch of the app, I built an expertise about the platform and its community within more than four years.
Before I decided to focus entirely on Instagram I worked many years as a digital creative in in the fields of online concepts, user experience, and information architecture.
I studied Electronic Business at the University of the Arts Berlin and hold a Master of Arts.
In my last position I set my priorities on User Experience, trying to achieve the best experience for users while maintaining the needs of the brand's stakeholders. I like to compare this to what I try to do now: acting as an intermediate between the community and brands.
PLEASE DO NOT HESITATE TO CONTACT ME, IF YOU NEED HELP IN TERMS OF:● Instagram campaign concepts and ideas● Instagram content strategy● consultation, community insights and expertise● photography, content creation and story telling● Instagram workshops● you name it
Just drop me a message at firstname.lastname@example.org or click the button below.Please note: I don't to product placements.
You are also invited to join my Facebook fanpage and follow me on Twitter for photos and personal tweets.