Michael Schulz/Berlinstagram

Instagram made me quit my job

Because I was convinced of it as a great platform for companies to connect directly with their customers, offering an added value like unique content, inspiring stories, and tailored campaigns that enable creativity and lead to a win-win-situation – both for the brand and the Instagram community!"

I started freelancing to prove this.
Read what happened so far.

For Levi's, I invented #makebikeportraits, one of the most successful brand photo contests – mentioned as best practice by several marketing publications. So far, the hashtag counts 14k tagged photos! 

For Levi's, I executed the first #levisinstameet in Amsterdam: Take a look at the stunning quality of photos we created and click here to see the winners!

I won the trust of Moët Hennessy to set up and execute a compelling empty department store story at Germany's iconic KaDeWe.

For airberlin I shot a photo series, promoted and co-hosted the #airtramp event.

For Generator Hostels, the award-winning group of urban design hostels, I created several events in European cities and invented the popular hashtag #whileinbetween.
→ Read the full case study (PDF)

I shot the urban originals campaign for smart.

I did the concept, activation and photo shooting for Adidas' Tubular sneaker model

I recently photographed 14 Berlin locations for the print issue of Condé Nast Traveller (available mid of August). 

I created designs for a Casetify campaign.

I travelled to Barcelona for Samsonite to create a story and do product shots.

I travelled to Canada for exploreCanada, to Tajikistan and Dubai for Starwood Hotels, visited Mauritius for Lux Resorts, road tripped through Utah for America Unlimited, visited and created content for the official tourism agencies of CopenhagenBologna, Zurich and Vienna.
See the full list of travels

Germany's leading Marketing Magazine W&V named me as top Instagrammer from Germany to know in terms of Instagram marketingAdweek published an article about me. My Instagram account Berlinstagram was featured among the top European accounts by Mashable.

I worked with other brands like Converse, Universal, Spotify, KodakSony, Germanwings, The Guardian, Europcar, Samsung, Air Berlin, Beck's, Nissan and Goodyear.

Amount of social media followers as from August 2015: Instagram 422k, Facebook 29k, Twitter 3.3k, Snapchat 2.5k.

Being on Instagram since the launch of the app, I built an expertise about the platform and its community within more than four years.

Before I decided to focus entirely on Instagram I worked many years as a digital creative in in the fields of online concepts, user experience, and information architecture.

I studied Electronic Business at the University of the Arts Berlin and hold a Master of Arts. 

In my last position I set my priorities on User Experience, trying to achieve the best experience for users while maintaining the needs of the brand's stakeholders. I like to compare this to what I try to do now: acting as an intermediate between the community and brands.

PLEASE DO NOT HESITATE TO CONTACT ME, IF YOU NEED HELP IN TERMS OF:
● Instagram campaign concepts and ideas
● Instagram content strategy
● consultation, community insights and expertise
● photography, content creation and story telling
● Instagram workshops
● you name it

Just drop me a message at mail@michael-schulz.com or click the button below.

You are also invited to join my Facebook fanpage, follow me on Twitter for photos and personal tweets or browse all photos at www.berlinstagram.com.

Thanks for reading till the end! :)

Best,
Michael