Michael Schulz/Berlinstagram

Instagram made me quit my job

Because I was convinced of it as a great platform for companies to connect directly with their customers, offering an added value like unique content, inspiring stories, and tailored campaigns that enable creativity and lead to a win-win-situation – both for the brand and the Instagram community!"

I started freelancing to prove this.
Read what happened so far.

I consulted Levi's Europe and invented #makebikeportraits, one of the most successful brand photo contests – mentioned as best practice by several marketing publications. The campaign hashtag #whileinbetween is still being used and counts 16k tagged photos so far. 

For Levi's, I executed the first #levisinstameet in Amsterdam: Take a look at the stunning results and quality of photos that were createdclick here to see the winners!

I consulted Moët Hennessy, created and executed compelling empty department store instameet at Germany's iconic KaDeWe.

For Generator, the award-winning group of urban design hostels, I created several events in European cities.
→ Read the full case study (PDF)

For Generator,  I invented the popular hashtag #whileinbetween, which was named by Instagram as a best practice for busines example: https://business.instagram.com/inspiration/

I created content and photos for Mercedes and Michelin: Example Posting.

For Aeroflot I went to Manchester with some fellow Instagrammers to take photos and create stories around their sponsorship for Manchester United

With a group of very talented Insatgrammers, I shot a photo series of the new space of Bocci Design

For airberlin I shot a photo series, promoted and co-hosted the #airtramp event.

I consulted Deutsche Bahn in terms of influencer selection, activation and storytelling: Example posting. The submissions for their photo contest #missionbahnhof grew massively after I involved 20 German Instagrammers.

I shot the urban originals campaign for smart.

I did the concept, activation and photo shooting for Adidas' Tubular sneaker model

I photographed 14 Berlin locations for the October print issue of Condé Nast Traveller.

I shot cinemagraph movie clips for Sennheiser.

I shot a photo series for VIU in collaboration with Stylemag.

I did the activation and I am part of the jury for a photo contest of Berlin's most renowned photo exhibition place C/O Berlin.

I did a photo coverage of the Absolut Art Award in Stockholm.

I created content for Marriot Hotels.

I created designs for a Casetify campaign.

I shot photos for Uber.

I travelled to Barcelona for Samsonite to create a story and do product shots.

For Contiki I accompanied a travel trip through Vietnam and took over their account. See the photos here.

I travelled to Canada for exploreCanada, to Tajikistan and Dubai for Starwood Hotels, visited Mauritius for Lux Resorts, road tripped through Utah for America Unlimited, visited and created content for the official tourism agencies of CopenhagenBologna, Zurich, Saxony and Vienna.
See my photo gallery of travels (to be updated)

Germany's leading Marketing Magazine W&V named me as top Instagrammer from Germany to know in terms of Instagram marketingAdweek published an article about me. My Instagram account Berlinstagram was featured among the top European accounts by Mashable.

I worked with other brands like Converse, Universal, Spotify, KodakSony, Germanwings, The Guardian, Europcar, Samsung, Sennheiser, Beck's, Nissan and Goodyear.

Amount of social media followers as from December 2015: Instagram 446k, Facebook 39k, Twitter 3.5k, Snapchat 2.5k.

Being on Instagram since the launch of the app, I built an expertise about the platform and its community within more than four years.

Before I decided to focus entirely on Instagram I worked many years as a digital creative in in the fields of online concepts, user experience, and information architecture.

I studied Electronic Business at the University of the Arts Berlin and hold a Master of Arts. 

In my last position I set my priorities on User Experience, trying to achieve the best experience for users while maintaining the needs of the brand's stakeholders. I like to compare this to what I try to do now: acting as an intermediate between the community and brands.

● Instagram campaign concepts and ideas
● Instagram content strategy
● consultation, community insights and expertise
● photography, content creation and story telling
● Instagram workshops
● you name it

Just drop me a message at mail@michael-schulz.com or click the button below.
Please note: I don't to product placements.

You are also invited to join my Facebook fanpage, follow me on Twitter for photos and personal tweets or browse all photos at www.berlinstagram.com.

Thanks for reading till the end! :)